Are you a trail-friendly business owner?

We are making it easier than ever for owners of small businesses to tap into a growing market of outdoor enthusiasts. The Lackawanna Heritage Trail-Friendly Business Program equips you with the tools necessary to cultivate stronger relationships with walkers, runners, cyclists, and others.

“The trail provides unlimited opportunities for recreation, alternative routes for transportation and natural pathways to health and well-being,” says Owen Worozbyt, LHVA director of operations, noting a recent study by Urban Partners of Philadelphia found that LRHT users are spending more money on everything from beverages, sandwiches and snack foods to footwear, clothing, and bike supplies.

Participants receive a free guidebook filled with best practices to foster success, including advice on promotions and marketing, business plan development and technical assistance. Business owners also get a “trail-friendly” window cling, and bike pumps and racks, if needed.

“Becoming ‘trail-friendly’ requires a minimal investment that can open a new revenue stream,” Worozbyt explains. “By putting out the welcome mat and adding a few amenities, small businesses can become sought-after destinations to accommodate this largely underserved population.”

More than 44 percent of 600 people who responded to a recent survey typically visited the trail for 1 to 2 hours, while 13 percent said they used it for more than 2 hours at a time. “The trail exists to connect people with communities,” he asserts. “Our goal is to establish a collaborative ‘trail-friendly’ network of enterprises that can meet the needs and embrace the diversity of the trail users they serve.”

For more information, contact April Rogato, arogato@lhva.org or (570) 963-6730 ext. 8200.

 

 

SCRANTON –– Visitors are spending more money on the Lackawanna River Heritage Trail, propelling Pennsylvania’s surging outdoor economy to even greater heights.

In 2022/23, the LRHT generated a statewide economic impact of $144.2 million, including $106.9 million in Lackawanna County, according to an analysis prepared for the Lackawanna Heritage Valley Authority by Urban Partners of Philadelphia. The report measured direct and indirect economic benefits and noted that spending by trail users increased 26 percent, adjusted for inflation, since the beginning of 2017.

• The direct economic impact of the trail was $95.3 million for Pennsylvania and $78.1 million for Lackawanna County.
• The indirect economic impact was $48.8 million and $28.8 million, respectively.

Those combined impacts created an estimated equivalent of 886 full-time jobs in the state, including 721 jobs in the county, generating $38.4 million in state wages and $26.2 million in county wages. The LRHT produced an estimated $4.5 million in state tax revenues and $666,000 in county tax revenues, according to the report.

“The economic vitality of the Lackawanna River Heritage Trail is a reflection of myriad additions and improvements made as we continue to increase accessibility and close gaps within the trail system,” said Joseph J. Corcoran, LHVA executive director. He cited recent developments at the Marvine Trail in Green Ridge/North End and Dickson City Trail, the Lackawanna Avenue Connector in Scranton and trail extensions at the Carbondale Riverwalk and D&H Rail Trail in Simpson. Combined with the D&H Rail-Trail, the LRHT spans nearly 70 miles in four counties of northeastern Pennsylvania.

The analysis found that only 5.5 percent of 600 people who responded to a user survey did not purchase any sundries on their trail trips — a significant decline from 53.3 percent in 2016 — indicating much more spending over the seven-years. Popular items were water/beverages, meals, sandwiches, and snacks. All told, the average trail user spent $23.73, adjusted for inflation, which was $14.12 higher than in 2016.

While 25.1 percent of respondents did not purchase non-consumable goods related to trail usage – compared to 29.1 percent in 2016 – trail users who did buy something spent mostly on footwear, clothing, bicycles, and bike supplies. Spending averaged $536.17, adjusted for inflation, up significantly from $337.72 in 2016.

There were approximately 231,000 visits to the LRHT in 2022/23, a decline of 27 percent which researchers partially attributed to the addition of new electric trail counters that did not exist in 2016, as well as other factors.

“We have witnessed COVID changing household habits and routines due to different work, school, and travel patterns. It is possible that trail usage reflects those changes,” said Chris Lankenau, principal of Urban Partners.

Not surprisingly, most trail users live in Lackawanna County. Usage still favors women (50.7 percent) to men (46.5 percent). More than 44 percent used the trail for 1-2 hours, a slight drop from 2016, but those who used the trail for more than 2 hours increased from nine percent to 13 percent. “More than two hours would be an especially long walk or run,” said Lankenau. “The survey does indicate that bike usage increased since 2016, so that may be a factor.”

The Department of Conservation and Natural Resources values Pennsylvania’s outdoor economy at more than $13.6 billion, accounting for 152,000 jobs and 1.6 percent of the state’s Gross Domestic Product.

“We are thrilled that people, even in cost-conscious times, are prioritizing the value of creating unique user experiences on the Lackawanna River Heritage Trail,” said Owen Worozbyt, LHVA director of operations. He noted the LRHT will soon unveil a trail-friendly business plan with cost-effective strategies to help owners of small businesses attract more trail users passing close to their doors.

 “Our investments are reaping tangible and intangible benefits for trail users and businesses who contribute to the growing outdoor economy in this vibrant northeastern corner of Pennsylvania,” he said.

SCRANTON – Is your organization dedicated to enhancing our region’s quality of life by contributing to a rich mosaic of abundant natural resources and thriving cultural, recreational, and historic treasures?

The Lackawanna Heritage Valley is seeking partners who share a passion to inform, educate or entertain residents and visitors alike through a variety of community-oriented projects. LHV’s Partnership Grant program offers up to $5,000 for eligible initiatives submitted by nonprofit and civic groups, schools, and governmental entities.

“Our selection process involves a thorough evaluation based on the project’s potential to create positive change within the National and State Heritage Area,” said April Rogato, LHV executive assistant. She noted the program requires a dollar-for-dollar match of the requested amount and applications are due by March 1^st.

Some past recipients include the Anthracite Heritage Museum, Scranton Jazz Festival, First Friday Scranton, Waverly Community House, the Tripp House, Lackawanna Historical Society, and Everhart Museum of Natural History, Science and Art.

A tipsheet on how to submit a successful application is available by contacting Ms. Rogato at the LHV office, 213 Railroad Ave., Scranton, arogato@lhva.org or (570) 963-6730 ext. 8200.

SCRANTON — The Lackawanna River Heritage Trail will host a “First Day-First People’s” Walk to usher in the New Year with the Rev. Rebecca A. Barnes, Rector of St. Luke’s Episcopal Church, Scranton.

The January 1st journey of renewal begins at noon from the Elm Street trailhead in South Scranton and continues to the Six Nations Amphitheater. The two-mile, ADA-accessible stretch of trail pays tribute to local Native American history with a sculpture of a Haudenosaunee fisherman-chief and stone carvings of animals. Most of the trail’s surface is paved and well-suited for a moderately paced two-hour round trip. The event will include a service to honor the indigenous peoples who came to Scranton before it became Scranton.

“The beauty of nature is awe-inspiring and found in abundance along the Lackawanna River Heritage Trail,’ said Owen Worozbyt, director of operations for the Lackawanna Valley Heritage Valley Authority. “This is a terrific way to start the New Year by getting outside, enjoying nature — and with the help of Mother Barnes — gaining a greater appreciation of nature’s gifts and a stronger sense of gratitude for our local heritage.”

Mother Barnes is a graduate of the General Theological Seminary, New York City, where she earned a Master of Divinity (Cum Laude) and a Master of Sacred Theology. She holds a Bachelor of Arts in Music and German from Hartwick College, Oneonta, New York, and a Master of Music in Vocal Performance from the Manhattan School of Music in New York City. She is particularly drawn to social justice ministry, outreach, pastoral care, contemplative spirituality, and prayer.

“It is in giving that we receive.”

Since 1947, the Marine Corps and Toys for Tots have been making a difference in the lives of American families. A few years ago, Lackawanna Heritage Valley extended this thoughtful campaign to the Santa Train, where children and their families are encouraged to bring an unwrapped new toy when they visit Saint Nick along his stops throughout the Lackawanna Valley.
Created by Marine Corps Reserve Major Bill Hendricks and his wife, Diane, Toys for Tots became a national community action program in 1948. Hendricks worked for Warner Brothers Studios and got Walt Disney to design a poster featuring a miniature three-car train that became the iconic logo. Today, the Toys for Tots Foundation, founded in 1991, continues to run and support the program. It’s a heartwarming example of how compassion and community spirit can create magic during the holiday season.
The Santa Train started capturing the imaginations of local children in 1996. After taking a two-year respite during the pandemic, the train returned last year and will celebrate its 25th anniversary.
On Saturday, December 2nd, Santa, and his jolly caravan of merrymakers will be rolling along the historic Delaware and Hudson rail line in the upper and mid-valley communities before reaching its final destination at the Steamtown National Historic Site in Scranton. While some special anniversary surprises are in store, children can participate in the gift of giving by bringing an unwrapped new toy to any of the passenger station drop boxes. The train schedule: 10:30 AM at, Carbondale; 11:35 AM at Archbald; 12:20 PM at Jessup; 1 p.m. at Olyphant; 1:45 PM at Dickson City; and 3 PM at Steamtown. At each stop, Santa will greet the children, and families are encouraged to assemble at their respective train stations before the scheduled arrival times. 

 

 

 

 

SCRANTON – The most wonderful time of the year is almost here, and so is the beloved Santa Train! Join us for the 25th anniversary of this free family event that brings magic and joy through the Lackawanna Valley on Saturday, December 2nd.
The Santa Train will travel along the historic Delaware & Hudson railroad line, stopping at six stations to greet children and families with special silver anniversary surprises. Santa, Mrs. Claus, elves, and other characters will distribute candy, gifts, and holiday cheer. The train will feature live entertainment by Doug Smith’s Dixieland All-Stars, Franko the Great, Ryan Cornelius the Balloon Wizard, a special guest appearance by the Brown Initiative, the Valley View High School Band, and Champ, the mascot of the Scranton/Wilkes-Barre Rail Riders.
A holiday tradition since 1996, the Santa Train took a two-year hiatus but made a triumphant post-pandemic return in 2022 with hundreds of families and children in attendance. The train will arrive in Carbondale at 10:30 AM; Archbald at 11:20 AM; Jessup at noon; Olyphant at 12:45 PM; Dickson City at 1:30 PM, and its final destination, the Steamtown National Historic Site, at 3 p.m.
Beyond its popularity as a festive celebration, the Santa Train is a way of honoring the region’s rich heritage, shaped in large part by the railroad industry. With its origins in Carbondale, the D&H was one of the most important railroads in the country, connecting local coal mines with markets in New York and across the Atlantic seaboard. The Steamtown NHS in Scranton preserves and showcases the history and legacy of steam locomotives with exhibits, demonstrations, and excursions.
The Santa Train is a communitywide effort made possible by the Lackawanna Heritage Valley, Steamtown NHS, Delaware/Lackawanna Railroad, Pennsylvania Northeast Regional Rail Authority, Lackawanna County Visitors Bureau, Carbondale Business Association, City of Carbondale, the boroughs of Archbald, Jessup, and Jessup 21st Century Association, Dickson City, Olyphant, and the City of Scranton.
Special thanks to this year’s sponsors: Peoples Security Bank, Community Bank N.A., NBT Bank, Honesdale National Bank, Rotary Club of Scranton, North Penn Charitable Foundation, Quinn’s Market and Propst Transportation and Lackawanna County.

 

 

 

Dozens of families and friends gathered on Sunday, November 5th, for a festive community celebration at the Nay Aug Natural Play Area in Scranton. Thanks to our partners and participants for making this a day to remember!

Greenways, Trails, and Enlightening Tales from Scranton for PA Outdoor Professionals

SCRANTON — The Pennsylvania Greenways & Trails Summit is recognized as the state’s foremost gathering for outdoor professionals and volunteers who manage the natural amenities enjoyed by millions of residents and visitors from around the globe.

Organized by WeConservePA and the state Department of Conservation and Natural Resources, the biennial event recently convened for three days in Scranton, and site selectors could not have been happier with their host city.

More than 250 enthusiastic attendees shared insights, knowledge, and inspiration through seminars, mobile workshops, and networking opportunities at the Hilton Scranton & Conference Center.

“The Summit is a catalyst for connecting people, organizations and communities passionate about enhancing Pennsylvania’s great outdoors,” said Owen Worozbyt, operations director for the Lackawanna Heritage Valley Authority. “We were thrilled to welcome our kindred spirits from across the state, share our hospitality, and most importantly, our ideas for the future.”

Themed “Connecting an Industrious Past with an Innovative Future,” the Summit served as a springboard for underscoring the growing importance of outdoor recreation to Pennsylvania’s economy.

According to the Outdoor Industry Association, more than $29 billion is spent by consumers who support more than 250,000 jobs and generate $1.9 billion in state and local tax revenues annually. Gov. Josh Shapiro has requested $2.8 million in the 2023-24 budget to create the state’s first Office of Outdoor Recreation.

Thirty northeast communities connect to the Lackawanna River Heritage Trail where people can walk, run, hike, bike or fish along select locations. The regional trail saw more than 450,000 visitors in 2020, while overall trail usage increased by 200 percent across the state during the pandemic. Changes in the workplace now have economic developers focusing on quality-of-life issues – such as accessibility to trails – being demanded by a post-pandemic workforce.

“Our trails have the unique ability to bring communities together, promote physical activity and enhance the quality of life,” Worozbyt said. “They serve as corridors for recreation, transportation and conservation, enriching the natural and cultural heritage of the Lackawanna Valley.”

Throughout the Summit, participants explored topics including trail design, infrastructure improvements, community involvement and funding strategies, paving the way for positive development of the state’s most vital outdoor assets.

“We were honored to host the 2023 Greenways & Trail Summit,” said Alexa Peregrim, sales manager for the Lackawanna County Visitors Bureau, who served as event planning co-chair with Worozbyt. “Folk got to see Scranton in a different light and learn more about our vast array of historic, cultural and natural amenities.”

The Summit was partially financed by a grant from the Federal Highway Administration’s Pennsylvania Recreational Trails Program, administered by the DCNR’s Bureau of Recreation and Conservation.

From left, Scranton Half Marathon committee members Bruce Beauvis, Jason Geadrities,
Owen Worozbyt, Lackawanna Heritage Valley Authority operations director; Tim Holmes,
Dr. Tom Minora, Joseph Corcoran, LHVA executive director; Matt Hunter and Matt Byrne

Partners in Progress

SCRANTON — The Lackawanna Heritage Valley National and State Heritage Area found a cherished partner in 2014 when former Mayor Chris Doherty and organizers of the inaugural Scranton Half Marathon joined more than 2,500 runners for a 13.1-mile journey around the Electric City.
Once voted the northeast’s top-ranked half marathon by Competitor Running magazine, the charity race continues thriving as hundreds of runners and walkers mark the event on their calendars.
The relationship deepened in 2017 when Lackawanna Valley Heritage Authority officials unveiled the Scranton Half Marathon Pavilion near the entrance of the Scranton Riverwalk. The course took competitors from the Olive Street Trailhead of the Lackawanna River Heritage Trail through several neighborhoods and downtown Scranton.
“Today, dozens of charities benefit from the trail’s natural amenities, and the Scranton Half Marathon stands as a shining example of a first-class event’s positive contributions to our region,” said Owen Worozbyt, LHVA director of operations.
In March 2023, the Scranton Half Marathon once again demonstrated a firm commitment to the community, raising more than $37,000 for Heritage Valley. The funds will enable LHVA to continue making upgrades to the Scranton portion of the 70-mile trail. Worobzyt said several enhancements have already been made in Scranton, including the installation of security cameras and the clearing of trees along Olive Street to Seventh Avenue.
“The work of the Lackawanna Heritage Valley cannot be overstated,” said Dr. Tom Minora of the Scranton Half Marathon committee. “They are a driving force behind so many programs and events that enrich our community in so many ways.”
The Scranton Half Marathon is slated for April 7, 2024. Visit www.scrantonhalf.com for more information.