Are you a trail-friendly business owner?
We are making it easier than ever for owners of small businesses to tap into a growing market of outdoor enthusiasts. The Lackawanna Heritage Trail-Friendly Business Program equips you with the tools necessary to cultivate stronger relationships with walkers, runners, cyclists, and others.
“The trail provides unlimited opportunities for recreation, alternative routes for transportation and natural pathways to health and well-being,” says Owen Worozbyt, LHVA director of operations, noting a recent study by Urban Partners of Philadelphia found that LRHT users are spending more money on everything from beverages, sandwiches and snack foods to footwear, clothing, and bike supplies.
Participants receive a free guidebook filled with best practices to foster success, including advice on promotions and marketing, business plan development and technical assistance. Business owners also get a “trail-friendly” window cling, and bike pumps and racks, if needed.
“Becoming ‘trail-friendly’ requires a minimal investment that can open a new revenue stream,” Worozbyt explains. “By putting out the welcome mat and adding a few amenities, small businesses can become sought-after destinations to accommodate this largely underserved population.”
More than 44 percent of 600 people who responded to a recent survey typically visited the trail for 1 to 2 hours, while 13 percent said they used it for more than 2 hours at a time. “The trail exists to connect people with communities,” he asserts. “Our goal is to establish a collaborative ‘trail-friendly’ network of enterprises that can meet the needs and embrace the diversity of the trail users they serve.”
For more information, contact April Rogato, arogato@lhva.org or (570) 963-6730 ext. 8200.